The Importance of Social Media Marketing
Social media marketing is the process of promoting your business through social media channels and it is a powerful strategy that will bring attention to your products or services; massive amounts of traffic to a your firm, your website or a blog; and a tremendous opportunity for increased revenue. There is no other low-cost promotional method out there that will easily give you access to the large numbers of prospective customers for your business.
Those who ignore social media usually fall into three categories:
- the ones who don’t know much or anything about social media,
- the ones who are interested but don’t know how to use it,
- and those who don’t believe in the value that a social media strategy can bring to a business.
To help you understand the value and benefits that a Social Media Marketing Strategy can bring to your firm, we recommend you review the graph below.
The Benefits of Using Social Media Marketing
So How Does Social Media Help Your Company Make Money?
The more supporters you have in the social media universe, the faster word spreads about your company and your product or service. Social media marketing is an excellent way to get people to come into your website or your facility to take a look at what you have to offer. You will grow when there are a group of loyal followers ready to always act upon what you have to offer.
Social Media Marketing is a valuable tool for increasing awareness and credibility for your firm among its target audiences; as with any other marketing medium, it's all about 'building your brand'.
Click HERE to learn about Brand Building for your firm utilizing Social Media Marketing.
Can Social Media Marketing Help Your Firm Increase Sales?
Social Media Marketing has been found to be an effective marketing strategy for all types of firms in just about every industry - in both Business-to-Consumer and Business-to-Business environments. We're confident we can show you how to make Social Media Marketing an effective strategy for your firm. If you are interested in learning more about Social Media and how it can work for your firm, please complete this form to schedule a Social Media Consultation
Can a Firm Really Actively Participate in Social Media Without Substantial Increases to Staffing Resources?
Absolutely! The key to using Social Media effectively is insuring that you have it set up properly so that you can actively engage and monitor multiple platforms by accessing only one program. This is possible in a variety of configurations, and many tools exist which enable this to occur. Technology is advancing so quickly that tools now exist which allow you to publish, manage, measure and engage your social media activity entirely from one platform. One such tool is SocialOomph which can be accessed by clicking the link below. There are FREE and paid versions of this tool, with obviously a higher level of capabilities available on the paid version.
Many other tools exist which have even more capabilities. Our goal in working with your firm to develop a social media strategy is to assess your needs, identify your goals, and then provide recommendations on the best social media platforms in which you should participate to meet those goals and the best tools you should utilize to facilitate that participation, measurement, and monitoring process.