Types of Mobile Marketing

• SMS (short message service)
  • Also known as 'texting'
• MMS (multi-media message service)
  • Messages that contain multi-media objects such as images, video and audio
• Mobile Web Applications 
  • Browser-based web services such as the World Wide Web using a mobile device
  • Utilizes WAP (Wireless Application Protocol) - an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly
• Bluetooth (short-range wireless technology; up to approx. 33 ft)
  • Also known as proximity marketing
  • The localized wireless distribution of advertising content associated with a particular place.  In other words, if you have a cell phone in the proximity of a marketing broadcast, you would be able to receive a message or advertisement
• Location-Based Marketing
  • Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology
• QR Codes (quick-response barcodes)
  • Two-dimensional barcode
• Voice
  • IVR (Interactive Voice Response)
    • a technology that automates interactions with telephone callers
  • Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the call recipient or answering machine
  • Pay-per-Call
  • ADC (Abbreviated Dialing Codes) dial the code to access voice content
• Mobile Banner Ads
• Mobile Commerce
• Mobile Website
  • A Mobile-optimized version of an Internet website providing an easy way for consumers to learn about your company 'on-the-go'.

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