Exclusive Program for Members of The Strategic Small Business Initiative

Mobile Marketing for Small Business

  • Are you struggling to get new customers, or to get more business from existing customers, in today’s difficult economic environment
  • Would you like to be able to notify customers about new inventory of the 'hot' products everyone is looking for?
  • Would you like to be able to send appointment confirmations or reminders to your customers?
  • How about 'preferred customer' offers or special sale days to drive repeat customers visits?
  • Would you like to be able to send weekly offers to existing customers at no extra cost?
  • Ever wonder what your customers think about your company, product or service?  Now you can ask them with a quick, easy-to-use mobile survey!
  • Do you often think you can’t afford to advertise to get more customers?
  • Would like to find a way to get your message opened by 97% of the people that receive it?
  • Does your corporate staff have a difficult time getting retail locations to read important emails or updates on the company Intranet?
Would you like an easy-to-use, high ROI, low-cost way to solve these problems?
If so, please continue reading because Mobile Marketing is the answer!

Why Mobile Marketing is Effective

  • SMS is typically read by 97% of subscribers within an average of 15 minutes after receipt, and responded to within 60 minutes.
  • While 65% of e-mail is spam, less than 10% of SMS (texting) is spam.
  • Mobile has a 97% open rate, as opposed to email which typically maxes out at 20%.
  • Studies indicate that 84% of mobile subscribers are never more than 10 feet from their mobile device
  • A Nielsen study indicates more than half of mobile data subscribers (51%) who saw a mobile ad responded to it by sending a text-message, clicking on it, or calling a specific number.
  • 88% of all mobile subscribers have a text enabled phone. 51% have received SMS marketing messages, and 25% have opted in to marketing messaging from a brand.
  • 200+ million Americans carry mobile phones - over half of the country's population

Exclusive Small Business Mobile Marketing Program

  • Member businesses of The Strategic Small Business Initiative (The SSBI)* get 40% off one-time only account set-up fees for SMS Mobile Marketing services**, and can get started with monthly service subscription for as little as $25 per month***
  • No contract required
  • Service includes training to build your 'opt-in' list, consulting to help you develop the most effective mobile messaging campaigns, and technical assistance as needed - at no additional charge.
  • Use Mobile Marketing services to communicate with your customers at your convenience
  • Easy-to-use, no technical knowledge required!
*small business qualification determination is solely at the discretion of Strategic Growth Concepts, however, SBA standard guidelines will be applied
**discount applies to our Simple SMS system
***monthly subscription cost is dependent upon number of subscribers on your mobile opt-in list

Benefits of Mobile Marketing

  • Immediacy
Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
  • Affordability
No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.  NOTE:  In our SMS program, company's pay a flat monthly fee for unlimited messaging; monthly fee is based on the size of their Opt-in list.
  • Distribution
Reach out to people all over the world  NOTE:  In our SMS program, messaging is currently limited to U.S. subscribers only. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
  • Response Rate/Effectiveness
The average respose rate is approximately 15%, with some firms achieving as high as 62% ROI, versus 2 - 3% for other advertising mediums such as direct mail.
  • Personal /Targeted
Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
  • Mobility/Reachability
Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
  • Interactivity
Provides the ability to reach customers 'on-the-go' and create highly effective two-way communication.
  • Marketing Campaign Integration
Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
  • Quantifiable
Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
  • WOW Factor
The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences.
  • Viral Potential
The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.

To learn how your firm can participate:

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Read how small businesses are already utilizing Mobile Marketing very effectively

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