Mobile Marketing Examples - Voice/IVR

An example:

You can jump start your kid's morning routine with a Hannah Montana (TM) wake-up call! This is a new(ish) campaign from Wal-Mart and Disney.
The idea is quite a simple one... you subscribe to the service and you can organize a pre-recorded surprise telephone call from Hannah Montana to brighten up your child's day.

Other Examples / Ideas:

  • the Virginia Tourism Board enables the consumer to enter information about the person they would like a voice call to be made to. The application software creates a country song for the targeted recipient based on information provided by the consumer
  • Customer surveys can be used as part of the call process as a way to poll your customers and can often be administered during hold times. These surveys can be used for a variety of market research initiatives, from general customer satisfaction to evaluation of new products or promotions. This use of an IVR solution serves two purposes: it is a subtle way of reducing the perceived hold times and therefore increasing customer satisfaction. It also provides you with valuable marketing data for your organization.
  • From store locator services to order status to gift card redemption, an effective IVR solution can automate many standard customer inquiries while at the same time extending the value of your brand – even while you are not there.
  • Promotions. Provide targeted, customized promotional messages or special offers to your callers.
  • Upgrades and accessories. Communicate, and give the customer the opportunity to purchase, new versions of, or add-ons to, existing products or services, including warranties.
  • Gift Cards. Provide access to purchase or redeem gift cards without the need for a live agent.
  • Invitations to events. Extend invitations to open houses, special shopping events, or other events hosted by your organization.

See Examples of Mobile Marketing by National Brands:

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