Simply Wireless Taps into Mobile Marketing

Simply Wireless taps into mobile marketing

Condensed from a article By Dan Butcher, August 18, 2009


Retailer Simply Wireless  is partnering with a mobile marketing software company to create integrated SMS campaigns and mobile Web sites.

The goal of the agreement is to help Simply Wireless acquire new customers and retain existing ones. This is the first time that Simply Wireless will use text messaging and mobile Internet sites as marketing tools.

Simply Wireless is licensing two of the companies self-service products to assist in the creation of its mobile marketing initiatives; one that allows them to quickly set up targeted SMS campaigns and another the provides the ability to easily create mobile Web pages in support of its marketing initiatives. Both products provide extensive tracking and reporting capabilities.

The software can track what messages have been sent, what percentage of messages have arrived and the time they were received, the carrier, mobile browser and type of handset, clicks, click-throughs and the amount of time spent on the mobile Internet sight.

Simply Wireless will use mobile marketing to engage its existing customer base to up-sell products and services and connect with new consumers in a cost-effective and impactful way.

“By using a combination of those two products, Simply Wireless can communicate with its customers in a timely, targeted fashion to deliver specific marketing messages. For example, when a contract is about to expire, the company can deliver SMS messages using the tool telling consumers to call this rep or visit this location and receive a discount on your next handset.”

Specific campaigns will include opt-in SMS reminder alerts within a month of a customer’s contract renewal date and targeted promotions for a new device or plan.

The SMS messages will provide a link to a mobile Internet site for more information, video content, details on the nearest Simply Wireless retail outlet and a phone number to reach customer service.

Simply Wireless has discussed preloading mobile phones with its mobile Internet homepage, as well.

Simply Wireless plans to grow a new base of potential customers by advertising the short code SIMPLY through traditional media such as newspapers, magazines and in-store banners.

Consumers will be prompted to text in the keyword to sign up for promotions and coupons from Simply Wireless.

Simply Wireless is a provider of wireless technology for consumers and businesses offering Alltel, Cellular One, Sprint, Suncom and T-Mobile as carrier choices.

The first phase of the mobile marketing campaign launched on July 25 and targeted T-Mobile subscribers.

The company has a presence in more than 100 retail stores, online via various affiliate sites, on the Home Shopping Network and via an indirect sales force.

Simply Wireless has retail stores in Washington DC, Florida, Georgia, Maryland, North Carolina, South Carolina, Ohio, Oklahoma, Pennsylvania and Virginia.

“For Simply Wireless, this is a new means of reaching out to its customers and communicate something that is very relevant to them delivered in an extremely efficient, easy-to-use fashion,” Mr. Vidra said. “We’re doing our best with Simply Wireless and we’re looking to roll this out with other partners.

“For us, it’s the first foray here in the U.S. working with wireless retailers and it’s definitely not going to be the last,” he said. “There are lots of opportunities to leverage the mobile platform to reach wireless subscribers on a large scale.”


Dan Butcher is staff reporter on Mobile Commerce Daily and Mobile Marketer. Reach him at

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