Belle Tire Mobile Program Lifts Sales

Belle Tire Mobile Program Lifts Sales

MarketingDaily News Brief, May 7, 2010
Belle Tire credits a mobile marketing program for increased sales and membership in its loyalty club.

Belle Tire recently added a mobile component to its traditional media buys and marketing with local sports teams. The Michigan and Ohio retailer first offered a free set of tires in a text-to-win promotion. All who entered received a $20 off mobile coupon. Participants were then invited to join the Belle Tire "Advantage Club" -- and 55% opted into the club.

In a follow-up campaign, 77% of participants subsequently joined the mobile "Advantage Club." Belle Tire and Bellevue, Wash.-based Hipcricket, which created the mobile program, conducted multi-variant analysis to determine which ad executions and channels were most effective and produced the best ROI.

Belle Tire plans to use Hipcricket to create mobile customer surveys and service reminders. Also, the company plans to run campaigns to reward "Super Fans" of Belle Tire with tickets to sporting events and other offers. --Tanya Irwin

Best Buy Utilizes Mobile Marketing
Simply Wireless Taps into Mobile Marketing
The Year of Mobile Ads
Little Caesar's Mobile Campaign Nets 62% Opt-in
Mobile Marketers Target Receptive Hispanic Audience
Why Google Sees Cell Phones as the Ultimate Ad Vehicle

Get More Information

Are you interested in learning more about the ways in which Mobile Marketing can grow your business? 
Click HERE to receive updates and special offers, or text the word STRATEGIC to 244326 to opt-in to our Mobile Club.  Click HERE for a FREE consultation and demonstration.

Learn More About the Ways in Which National Brands are Using Mobile Marketing


Listen to Industry Experts Discuss Mobile Marketing

Join Our Mailing List
Belle Tire Mobile Program Lifts Sales - strategic growth concepts - impact and potential of mobile marketing - safe_subscribe_logo
For Email Marketing you can trust