Can a Small Business Afford Mobile Marketing?
The question should really be, "Can a small business afford NOT to do Mobile Marketing"!
However, to answer the first question, ABSOLUTELY - ANY SMALL BUSINESS CAN AFFORD TO DO MOBILE MARKETING! And in fact, depending on the type of Mobile Marketing your firm elects to produce, you may be able to get started for as little as $25 per month!
Mobile Marketing is one of the most cost-effective methods of advertising; it's a high-impact, high return-on-investment, low-cost marketing medium. Results are typically in the 15% response range as opposed to mediums such as direct mail, print, etc. where results are generally in the 2 - 3% range. Some companies have achieved response rates as high as 50 and 60%.