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Benefits of Mobile Marketing 

  • Immediacy
    • Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
  • Affordability
    • No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
  • Distribution 
    • Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
  • Response Rate/Effectiveness
    • The average respose rate is approximately 15%, versus 2 - 3% for other advertising mediums such as direct mail.
  • Personal /Targeted
    • Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
  • Mobility/Reachability 
    • Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
  • Interactivity
    • Provides the ability to reach customers 'on-the-go' and create highly effective two-way communication.
  • Marketing Campaign Integration
    • Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
  • Quantifiable
    • Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
  • WOW Factor
    • The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences.
  • Viral Potential
    • The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.
 

Click HERE to schedule a Mobile Marketing consult and learn how we can use Mobile Marketing to grow your business!

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