Exclusive Program

White-label Mobile Marketing Services for Shopping Centers

• Would you like to add a new revenue stream to your Marketing Fund or Merchant's Association's income projections?
• Are you interested in using Mobile to drive traffic to targeted stores or other locations in your shopping center?
• Are you struggling to drive customers into your shopping center and your tenant's stores, or to get more return visits and increased purchases from existing customers, in today’s difficult economic environment?
• Would you like to be able to provide your tenants a way to incorporate Mobile into their existing and planned marketing strategies to increase the likelihood that they will meet their annual advertising requirements? 
• Would like to find a way to get your advertising read by 97% of the people that receive it? 

Why Mobile Marketing is Effective

• Studies show that SMS (text) messages are typically read by 97% of subscribers within an average of 15 minutes after receipt, and responded to within 60 minutes.
• While 65% of e-mail is spam, less than 10% of SMS (texting) is spam.
• Mobile has a 97% open rate, as opposed to email which typically maxes out at 20%.
• Studies indicates that 84% of mobile subscribers are never more than 10 feet from their mobile device.
• A Nielsen study indicates more than half of mobile data subscribers (51%) who saw a mobile ad responded to it by sending a text-message, clicking on it, or calling a specific number.
• 88% of all mobile subscribers have a text enabled phone, 51% have received SMS marketing messages, and 25% have opted in to marketing messaging from a brand.
• 280+ million Americans carry mobile phones - approximately 90% of the country's population.

Exclusive White-label Mobile Marketing Services Program for Shopping Centers

• Made available by Strategic Growth Concepts, and capitalizing on our experience and relationships with a wide range of national and international mobile services providers, as well as our CEO's experience in the Shopping Center industry and as a Founder of the Mobile Monday - Michigan chapter of the global Mobile Monday organization.
• 'Mobile Marketing for Shopping Centers' is a special program designed to enable shopping centers to add Mobile Services as an additional revenue source for the developer or the marketing fund.
• The 'Mobile Marketing for Shopping Centers' program includes:
  • an evaluation of your firm's capabilities to facilitate the mobile services you are interested in providing to your shopping center and its' tenants 
  • identification / selection of the most appropriate, cost-effective vendor(s) for you to work with to provide mobile services
  • upon service firm selection approval, account setup with each vendor
  • training you / your staff to utilize mobile services vendor content management systems
  • provide ideas to help you build up your shopping center's 'opt-in' list, as well as to market your mobile service offerings to the tenants in your facility, and if needed, we will work with you to implement these programs
  • serve as an on-going resource for ideas to generate successful and effective mobile marketing campaigns for you and/or your tenants, as well as insuring effective use of the mobile platform(s) you have selected
  • teach you how to integrate mobile marketing into your shopping center's overall marketing strategy to insure all elements of your strategy as are effective as possible; and as needed, work with you to facilitate this integration
  • provide on-going support as needed
  • hold at least quarterly conference calls with you to:
    • insure that your campaigns are successful
    • insure the size of your 'opt-in' list is increasing, and that you are obtaining tenant "buy-in" for your mobile services
    • review your campaign statistics and/or those of your tenants to identify areas where we can assist you in improving results
    • resolve any issues / answer and questions you may be having

Mobile Services Capabilities We Can Provide Include:

• a variety of mobile services, including but not limited to:  SMS (texting), mobile websites, on-site bluetooth programs, mobile applications, voice-response programs, and much, much more!
• launch mobile campaigns in minutes
• on-the-fly campaign editing
• real-time campaign management
• enhanced targeting (geo / demographic)
• single / double opt-in campaigns
• alerts / coupons / voting / contests
• seamless opt--in / opt-out management
• network lookup / carrier verification
• handset identification
• blacklist management
• disconnected number suppression
• deliverability reports
• campaign performance
• client performance

Benefits of Mobile Marketing

• Immediacy