Mobile Marketing Examples - QR Codes
Think of QR codes as the barcodes currently read by the cashier at your local grocery store. Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account. This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.
QR codes are the same thing – but these are scannable by cell phones – and any company can put whatever information inside the code that they would like.
QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL.
How to Use a QR Code
