Mobile Marketing Examples - QR Codes

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Think of QR codes as the barcodes currently read by the cashier at your local grocery store.  Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account.  This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.
QR codes are the same thing – but these are scannable by cell phones – and any company can put whatever information inside the code that they would like. 
QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL.
Click the example photos below to enlarge: 

Opens with: Adobe Acrobat


How to Use a QR Code


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To see how QR Codes work, follow these steps:

  1. Download a QR Code reader   onto your mobile phone by clicking on the link
  2. Open the reader on your mobile phone; it will access your phone's camera
  3. Take a photo of the QR code with the camera on your mobile phone
  4. When the reader gives you the option, "Accept" the location where the code wants to take you
  5. You will then find yourself accessing the content embedded in the QR code 

Here is a sample QR Code that will lead you to a Mobile website:

  • 52% of mobile users have seen or heard of QR codes; of those, 28% have scanned one.
  • iPhone users scan by far the most, at 68% (versus 26% of Android users and 4% of Blackberry users).
  • QR-code scanning rose a whopping 1,200% from July to December 2010.
  • Companies like Starbucks are already using QR codes to enable users to pay for their purchases via mobile. (And here's a fun fact: 3 million Starbucks customers have already tried it.)

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