Social Media Monitoring; What's the Value and How Much Should a Business Spend?

With the permission the article and graphic publisher, oneforty, below please find excellent information regarding the value of a large assortment of social media monitoring tools, and how businesses are using them.



The immense availability of hundreds of social media monitoring tools is both exciting and confusing: Social media professionals now have tools available to them manage and measure their social efforts, but shopping for the right software in such a cluttered space is often frustrating and confusing.

Community managers, social media managers, consultants and agency professionals alike have many of the same concerns. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there? Are there budget-friendly social media monitoring options?


oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. What follows is an infographic produced in partnership with KISSmetrics to show you their main questions, as well as favorite social media monitoring tools. The list of tools at the bottom shows the most popular tools according to survey respondents who answered a question regarding which tools they use, and is admittedly not conclusive.


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