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Types of Mobile Marketing
- SMS (short message service)
- MMS (multi-media message service)
- Messages that contain multi-media objects such as images, video and audio
- Mobile Web Applications
- Browser-based web services such as the World Wide Web using a mobile device
- Utilizes WAP (Wireless Application Protocol) - an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly
- Bluetooth (short-range wireless technology; up to approx. 33 ft)
- Also known as proximity marketing
- The localized wireless distribution of advertising content associated with a particular place. In other words, if you have a cell phone in the proximity of a marketing broadcast, you would be able to receive a message or advertisement
- Location-Based Marketing
- Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology
- QR Codes (quick-response barcodes)
- Voice
- IVR (Interactive Voice Response)
- a technology that automates interactions with telephone callers
- Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the call recipient or answering machine
- Pay-per-Call
- ADC (Abbreviated Dialing Codes) dial the code to access voice content
- Mobile Banner Ads
Click HERE to schedule a Mobile Marketing consult.
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