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Barbara Biess - Strategic Marketing Specialist

Barb is a high-energy professional with more than 20 years experience in all facets of marketing.  With a focus on brand and marketing strategy development, creative messaging, marketing communications, and program management, she has managed campaigns in the consumer, business, and technology environments.

 

Her areas of specialization include:

  • Translating and communicating complex technical concepts into easy-to-understand benefits
  • Creating and deploying winning GTM strategies, programs and events
  • Planning and developing focused sales tools for direct and channel sales groups
  • Developing data sheets, solution case studies, sales guides and other sales collateral
  • Producing customer sales events, videos and webinars
  • Developing site architecture and content for customer websites and portals
  • Designing and managing public relations and positioning campaigns
Kelly Jackson - HR Strategy Specialist
Chris Mundt - Retail Specialist
Irv Williamson - Financial / IT Management Specialist
Connie Malamed - Learning / New Media Specialist
Bernie O'Meara - Finance / Accounting Specialist
Dave Keegan - Franchising / Retail Operations Specialist
Paul Segreto - Franchise Development Specialist
Laura Hoskins - Graphic Design / Graphic Media Specialist
Sandra Boulton - Media Planning, Negotiating & Management Specialist
 

 

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